Bobbi (they/she) is a Dublin-based video editor and director with over nine years of experience crafting compelling, story-driven work across commercial and non-commercial projects.

They began their career as an in-house editor at BBDO, working on commercial campaigns for clients including Lidl, Diageo, Make-A-Wish, and The Electoral Commission. Since then, both as a freelancer and as part of BOLT! and TBWA\Ireland, Bobbi has continued to shape impactful commercial work for brands and organisations such as Tourism Northern Ireland, EBS, Dublin Simon Community, GAA, Road Safety Authority, Volkswagen, Kerrygold, and Glenisk.

Their wider practice includes directing and editing music videos, live performances, and documentary projects. Alongside their commercial editing work, Bobbi has directed campaigns for the Road Safety Authority and the Gaelic Players Association, as well as for Femography.

The focus of their work is collaboration. They are deeply committed to direct and open communication, inclusivity, and diversity throughout every stage of the creative process. From creative development through to production and post. They believe that the strongest work emerges when all voices are heard and when story and craft lead the way. With a keen eye and meticulous attention to detail, Bobbi creates engaging, thoughtful work that reflect the collective effort behind every project.